XPayBack
XPayBack, a fintech firm offering innovative payment solutions, needed a modernized visual identity to reflect its tech-forward services. The challenge was to update their outdated logo and brand elements while maintaining recognition.
Service
Identity & Branding
Client
XPayBack
Year
2022
Challenge
The existing identity, featuring a dated blue and orange color scheme and an uninspired logo, failed to communicate the brand's innovation. We had to balance modernization with continuity, retaining elements like the boomerang to symbolize the brand's payback concept.
Solution
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Logo Redesign: We reimagined the logo by integrating a back arrow into the 'C' of the logotype, keeping the boomerang shape while making it sleek and modern.
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Color Palette & Typography: We shifted to a gradient of purple to electric blue, giving the brand a vibrant, tech-savvy look. A geometric sans-serif typeface was chosen for its clarity and modern appeal.
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Scalable Design: We ensured the new logo and icon scaled seamlessly across digital platforms and large signage, adhering to a strict structural grid.
Execution
We developed communication materials, custom credit cards, and trade show assets, all unified under the new branding. Clear guidelines ensured consistency across every format, from posters to digital banners.
